Chapter 1. SMM content — for beginners
What a content desk is
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An SMM content desk is regular posts on one topic for one audience. Not a feed about everything. The topic has a person who needs it and one action the posts lead to: a click, a lead, a follow for the next part. This chapter is about the rhythm and one topic. Editing tools and chats can help with a draft later. By themselves they do not run a channel.
One post, one idea
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A post answers one question or shows one step. The first line or the first frame says what comes next. A second idea, a second offer and a second link blur the post: the person does not know what to do. If there are two ideas, those are two posts on different days.
A week plan
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You write the week ahead: the topic of each day and the format, a post or a short video. Then you do not decide in the morning what to talk about. The plan has at least one post that leads to an action, and posts that explain the topic without a sale. A missed day is not replaced with a burst of five posts in the evening. Rhythm matters more than a burst.
The first line
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The first line names the topic in the audience's words, not in the offer's internal name. The person should see whether it is for them without opening the rest. A promise the product does not make does not go in the first line. Then one example or one step. The end of the post says what to do, if the post is ready for that. Not every post sells.
Which numbers are not likes
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A like is easy to give and easy to forget. For a content desk, saves, replies and clicks on one link are more useful. If a post collected likes and nobody used the link, the topic worked as a picture, but the action did not happen. Once a week you look at three posts: which one was saved, which one was clicked, which one was passed by. The next plan repeats the one people clicked, not the one they merely praised.
Someone else's work is not posted as yours
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A frame, a track and a text you have no right to use do not go into the plan. An ad post is marked as an ad when it is an integration. The link goes to your own action, not to a random site. A pile of someone else's videos “for reach” is not posted: the channel topic falls apart, and you do not have the right to the video.
Chapter 2. SMM content — launch the source: Instagram and TikTok. Approach: several themed accounts.
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A connect cabinet: your key, a proxy and a launch.
Chapter 3. SMM content — team owner
Chapter 4. Glossary. SMM content
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Short meanings for this role. No cabinet.
Chapter 5. SMM content — the numbers